BEACON INSTITUTE FOR RIVERS AND ESTUARIES
The Beacon Institute for Rivers and Estuaries realized they had an awareness problem with the local community. Even thought they had a storefront space on Main Street in Beacon, NY. Most people in the community had no idea what they did. So we worked with them to create a simple message and series of infographics that we turned into a scrolling video to play in their storefront window. It did the job, and it was common to see pedestrians stopped in front of the windo watching the video all the way through to the end.